We're all about consumer reviews. Get the real inside story from shoppers like you. Read, write and share reviews on Trustpilot today. 79% of consumers trust online reviews as much as personal recommendations; 85% of consumers say that they read online reviews for local. Online reviews: Here's what's behind all those 5 star ratings. Research suggests the average person reads about seven reviews before making.
Read reviews 5.
Publishers are welcome to use charts and online reviews statistics crediting BrightLocal and linking to the report. Thank you for reading the Local Consumer Review Survey! If you have any questions or thoughts on what these statistics mean for local businesses, please leave a comment below.
We know Google values trustworthy businesses, and frequent and positive reviews are one way to assess who comes out on top. Only came across this content today but still interesting in Would love to see results from a survey in Ireland to see the feedback that would be obtained. Thanks again, great job Myles Anderson. Jamie, I am interested in using some of this data in a blog post on my site about review management.
Are you okay with that as long as we link back to you and give you proper credit? Hi Matt, no problem at all! Yes, if you share the charts, please retain the logo, and when citing data, please link back to this page and refer to the source.
Glad you found it useful! BBB accreditation is just for those who pays, not for those who have highest rating. I think Google should be in first place in terms of real reviews. Excellent way of explaining, and nice piece of writing to get facts concerning my presentation focus, which i am going to deliver in institution of higher education. Could you specify who participated in the poll? I am interested in demographics, first of all. The survey is based on the views of a representative sample of 1, US-based consumers, conducted in October with an expert consumer panel.
The respondents were all independent, with no affiliation to BrightLocal. Do you know when it can be available?
Fake reviews and fake endorsements have impacted the buying behaviour of a person. No one can figure out what is fake and what is real and this has an effect on online shopping. That would be something really, really interesting and helpful for local businesses to know!
It would show them, without a doubt, how critical both positive and negative reviews are to their business. So how do we fight all those fake reviews posted from our competitors? I see recently an increase of all those fake personas posting fake reviews. On the other hand I see google removing real reviews but keeps the fake one??? You need to keep on top of fake reviews: I really hope they are able to get a real fix for these fake reviews. You just really never know who to trust. Totally agree; it spoils the trustworthiness of review ratings as a whole.
People have to read the reviews to find out how reliable the so ratings score is. Reviews are a priority when I look for new services on the internet. I also recommend to businesses the importance of them having reviews and responding to bad ones as well as the good ones. I always enjoy the Bright Local updates and Myles penmanship. Thanks for commenting Jo Ann — reputation management is so important for local businesses.
We see counterfeiting as one of the biggest obstacles to the growth of online commerce, especially for smaller e-commerce sites that want to conquer their segments.
Thanks for your comment. Yes, fake reviews is a serious issue and we can only hope that over time Google in particular does more to allow people to fight them, otherwise trust in reviews is only going to deteriorate over time.
I was looking for a palm tree lamp for sale to decorate my kids room, and I have been having a hard time deciding on which product to buy. I agree that I am more likely to trust a site or a product if there have been reviews left already.
I guess I just need to come to terms that I am taking a risk whenever I purchase something online. I love this annual survey — always interesting insights.
I regularly share it with sales and marketing professionals in the senior care industry. Thank you for publishing this data! Make sure you take a look around the site for more survey data on a variety of topics! One of the most interesting fake reviews I read about recently was the man who faked the non-existent restaurant on TripAdvisor.
This man was able to make it the most popular restaurant in England. He even had all the famous folk calling him trying to book a table. It just goes to show that fake reviews do work. They have quite the spam filter and human review team that read all reviews. We see fake reviews as one of the biggest impediments to the growth of online commerce, and particularly smaller e-commerce sites seeking to grab their slice. I am actually shocked Yelp is as high as it is. I see so many shady businesses advertising on there that it is unbelievable.
The barrier of entry is so low to advertise on yelp. Yelp has created an advertising culture that businesses almost have to cheat to win on. You can start your business yesterday, be a convicted felon, unlicensed in your industry that requires a license and advertise on yelp..
That ought to scare people! I think the number of consumers that have seen a fake review is much higher. There are way too many fake reviews between companies selling, offering discounts or review swap groups. It is more widespread than most consumers know. Hi there, question about your results on Question Am I misunderstanding the chart? Any clarification is appreciated! Or am I missing something here? Thanks Courtney — the first question is around frequency in the last year focusing on recent behavior , while the second is about if people read to see if a business is good or bad focusing on their intentions when reading reviews, so not focused on a finite time period.
Always look forward to the new Local Consumer Review Survey being released! The information provided is outstanding and we use it on a daily basis when speaking with business owners about the importance of their Reviews and Online Reputation. BBB is falling by the wayside. The BBB actually has really good processes in place to guard against fake online reviews.
The are also the only entity that actually does a background check on their advertisers. Once consumers realize how easy the Barrier of entry is for a business to advertise on Yelp, Angies List, Facebook, etc.. Those others will start to lose consumer confidence. They resolved a 6 month old problem I was having with Dell as soon as they got involved. Your email address will not be published. This site uses Akismet to reduce spam.
Learn how your comment data is processed. Questions Local Business Review Habits How many times have you used the internet to find a local business in the last year? Do you read online reviews for businesses? Which devices have you used to read consumer reviews in the last year?
Which business types have you read online reviews for? What is your typical next step after you read a positive review? Trust and Influence How do online customer reviews influence your decision to actually use a local business? Do you trust online reviews as much as personal recommendations? Have you read a fake review in the past year? When judging a local business on reviews, what do you pay attention to?
How many reviews does a business need before you believe its Average Star Rating? How many online reviews do you read before you can trust a business? In-flight entertainment WiFi, TV, movies. Add Photo Write a Review. Write a Review 20, reviews from our community. Read reviews that mention: All reviews low fare free wifi premium class low cost london gatwick snack bar premium cabin new york jet lag premium seats bring your own great value fort lauderdale transatlantic flight low budget touch screen norweigan dreamliner europe stewart.
Review tags are currently only available for English language reviews. Read reviews in English Go back. Filter reviews by popular destinations:. English reviews Clear all. Start your review of Norwegian. International Premium Economy Orlando - London.
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Priority boarding doesn't always work since there is almost always a delay on outbound flights.. Show next 5 travel tips 5 of From its base in Norway, the carrier flies non-stop to about destinations in 35 counties Europe, Africa and the Middle East.
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86% of consumers read reviews for local businesses (including 95% of . Only 5 % of people aged never read reviews, with 50% always turning to them. Recent data analysis across 40 product categories looked at the impact of reading reviews on purchases. Northwestern University's Spiegel. Facebook employees busted leaving 5-star reviews for Portal on it's easy to see how a few employees just weren't aware of a request to not.