Product testing, also called consumer testing or comparative testing, is a process of measuring Product testing might be accomplished by a manufacturer, an independent laboratory, a government agency, etc. Often an existing Other times engineers develop methods of test which are suited to the specific purpose. We can perform testing to regulatory, domestic, international, and industry standards, Our product testing lab can help you produce a product with a lower . We perform testing protocols according to standard methodologies (ISO, EN, BS, ASTM, DIN, etc.) automotive, agrichemical to pharmaceutical and consumer products. Our trace chemical testing services include trace metals analysis and .
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Decision Analyst designs and implements comprehensive testing systems based on package invitations. The purpose of on-package or in-package testing systems is typically quality assurance or quality control. This provides an economical way to monitor the quality of products over time and monitor the quality of products from different factories. For durable goods, central-location product clinics are an important technique. Automobiles, washing machines, and refrigerators are examples of products that lend themselves to clinics.
In a product clinic, the test product say, a new car is placed in a central-location facility along with major competitive automobiles. Potential buyers of that type of new car are recruited to view, examine, and evaluate all of the cars on display. Decision Analyst is adept at planning and executing complex product clinics. The concepts, methods, and techniques of product testing can be adapted and applied to almost any product category. Our staff has evaluated:.
Services can be improved through product testing. Services are nebulous and vaporous compared to physical products.
Services can be evaluated by various types of customer satisfaction research or mystery shopping. Decision Analyst designs and operates research systems to monitor and improve the quality of services in service industries. Decision Analyst is a recognized leader in consumer product testing and optimization.
The firm has many staff members with extensive experience in the conduct and analysis of product testing and optimization studies. The company is a leader in the development of analytical techniques to enhance product testing and optimization.
If you would like more information on product testing, please contact Jerry W. This means the packing and any supporting materials should also be provided. Feedback starts coming in once the beta testers start using the product.
This may be in the form of comments, quotes, surveys, testimonials or interviews. There should be a system in place to accurately record this information as this is the basis of re-designs, new designs, and marketing and PR communications and may need to be revisited repeatedly. The system in place mentioned in the last step should allow the data to be accessed and organized. This data then needs to be reviewed critically and relevant results incorporated into the product design and support.
With the relevant feedback recorded, analyzed and utilized, it is now time to conclude the project. The participants should be given feedback about the project and the product they should be thanked or rewarded for their time and effort. A good reward plan may help cement their place as product champions going forward. The market test is not always conducted by a product design team. It may be prohibitively expensive, or a small launch may allow a competitor the time to catch up to the new product.
But if there is any doubt or need to further refine the plan, then either of two market test options may be employed:.
As the name indicates, this is a detailed simulation where a specialized market research firm might create a scenario close to an original situation. The consumer will then be given access to the product and mathematical models and assumptions may be used to get an idea of sales or market share potential.
In this situation, a small market will be identified as a trial area. This could be either a specific channel, a specific geographic location or a certain demographic.
Though small is scope, the marketing and launch plan will be identical to the full scale scenario that has been mapped out.
One vital aspect of running a market test is objective feedback on the product. Usually, the product development team is too deeply invested to see all sides of the product and potential flaws or glitches. Even a separate quality assurance team may not be able to replicate situations that an entire selected segment of the target audience can. There can be a tendency to treat the product as perfect with no major changes needed.
But often, with critical and objective feedback from the target audience, the team may find themselves taking away an innovative stage. Before setting out to launch a test case in the market, it is important for the team and the organization to ask and answer the following questions:.
The nature of the product and the industry dynamics may determine the answer to this question. If these do not help decide, then the company needs to see what the best time is to minimize risk and maximize gains. The ideal test case would be a segment of the market that represents the whole as accurately as possible. One hundred percent replicability is not possible, but the closer it is, the more relevant the data gathered will be.
The segment needs to be one where monitoring and feedback is possible. What Information is needed? Clear goals should be set in place before setting out to test. The information collected will then be evaluated and analyzed against these preset goals. How Long Should it be? An ideal time period should be clearly identified for the test market run. A test market case can run anywhere from 2 weeks to 2 years depending on the specific industry conditions.
Test markets are a valuable means of gathering additional data before a large scale launch and may end up ensuring a successful full scale roll out. Despite the advantages, there are some disadvantages to keep in mind. The development and deployment of any new service or product is rife with risk and the potential of failure.
Any steps that can be taken to mitigate this risk may end up making the difference between success and failure. This is why a beta or a market test are a vitally important part of any product development plan and need to be given due importance and attention.
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How to Create a Product Concept Test
Product testing is, perhaps, the single most important type of research any food products in their homes rather than in a laboratory or test kitchen is usually. FDA information and resources related to product testing of cosmetic Product testing is just one of the things a manufacturer might do to ensure Human Research Studies Can Be Conducted Without an IND (PDF - KB). “We do more than just put products under the spotlight. We provide materials & products testing, analysis & characterization to customers across a wide range.